性世界传媒

A Day in the Life: Sam, Data Scientist II
schedule 5 MINUTES

An interview with Sam Birns about his growing data science career at 性世界传媒

schedule 5 MINUTES
How did you become a data scientist at 性世界传媒?

I completed my undergraduate degree in Mathematics at the University of California, Los Angeles, and for graduate school I headed to Hawaii to continue my studies in math. Initially, I thought I wanted to become a math professor, but I changed my mind and landed a data science internship at 性世界传媒.

As an intern, one of my tasks was to determine the optimal timing, frequency, and communication methods for contacting our Financial Planners to maximize sales. It was an open-ended problem, and I found it very cool. I really appreciate 性世界传媒鈥檚 culture of innovation because I am, at my core, a problem solver.

At the end of my internship experience, I was in the final year of my PhD, which meant no coursework or compelling reasons to return to Hawaii. Fortunately, our team was actively seeking data scientists and I was hired.聽

What is a typical day like for you as a data scientist?

As a data scientist, I view my role as quantifying and providing solutions for various business problems using the available data. A typical day can involve anything from creating predictive models to wrangling data and creating data pipelines. I spend time analyzing data and presenting findings to stakeholders 鈥 whether it鈥檚 initial insights or model results.

How do you feel supported in your career development?

Being given the space to grow according to our team鈥檚 needs has been crucial for me. Last year, our team was working on putting a model into production 鈥 a common pain point for data scientists. There isn鈥檛 a single established way to seamlessly transition data from the model to a business-consumable format. In this context, I took on part of a project: creating a data pipeline that automatically ran the model on new inputs and wrote the output to our database. Whether it鈥檚 tables or other structures, the goal was to make the data accessible. As a result, I鈥檝e decided to pursue certifications this year to deepen my understanding of this process. The pivotal moment? A conversation with my manager. I noticed we were falling behind on a project and asked, 鈥楥an I take care of it?鈥 Her response? 鈥榊es!鈥

What makes 性世界传媒 a great place to work?

Considering the size of our company and the industry we operate in, it鈥檚 remarkable how well we鈥檝e embraced new technologies and how committed we are to doing things in the best possible way.

What鈥檚 the most valuable lesson you鈥檝e learned in your role?

Early in my internship, my mentor emphasized a crucial aspect of storytelling. It was during the second week, and she had asked me a few leading questions to get me started with the exploratory data analysis stage of my internship project. When I returned with a dozen graphs, she posed a simple yet profound question: 鈥淲hy?鈥

She鈥檚 not only a skilled data scientist but also an exceptional mentor. Her emphasis on the 鈥渨hy鈥 has shaped my approach, making me more thoughtful and purpose-driven in my work.

How do you achieve work life balance?

I feel supported when it comes to taking time for myself and our hybrid work mode contributes a lot to that. My hobbies include fitness, cooking, and now that I鈥檓 back in California, snowboarding. I have fond memories of growing up and going to Mammoth with my family, so hitting the slopes has been a lot of fun. And I enjoy playing board games with friends.

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